Author: Prime Property Marketing, 28 October 2025,
Principals Message

Finding the Right Estate Agent for a Successful Sale

Choosing the right estate agent is crucial to achieving a successful and stress-free property sale. Many agents make contact through cold calls or Deeds Office records, offering free valuations that can help homeowners gauge market value. When selecting an agent, ensure they are registered with the Property Practitioners Regulatory Authority (PPRA) and hold a valid Fidelity Fund Certificate (FFC), confirming they are qualified and compliant with legal standards. A good agent provides honest advice, understands the local market, and maintains professional connections with service providers and buyers. Compatibility matters more than age or years of experience—trust, communication, and reliability are key. Before deciding, assess how active and responsive the agent is, their negotiation skills, organisation, professionalism, and use of technology. If granting a sole mandate, review the agreement’s terms and cancellation clauses carefully. Ultimately, choose an agent who demonstrates commitment, transparency, and the ability to secure the best outcome for your property.